My journey has been a constant search for how to “inhabit” the world, a journey through three dreams that have defined my being. The first, flying, gave me the perspective of the sky. The second, architecture, taught me to seek a poetic place on earth. And the third, image-making, immersed me in the challenge of inhabiting the complex symbolic reality of our time.

Today, this entire journey is condensed into my most personal project, Galería Niebla. It was born as my laboratory, the intimate space to “hold questions,” to investigate materiality, and to give voice to emerging art. It is the embodiment of my deepest convictions about art as a revelatory and emancipatory act.

However, it is precisely in this project that I have faced the fundamental tension: the collision between the purity of a curatorial vision and the complexities of the “real world,” its monetization and sustainability. This is the center of the moment I find myself in.

And the revelation has been this: I’ve realized that my 25 years of experience as a producer, art director, and manager of large-scale projects aren’t a past I left behind to become a curator. They are, in fact, the driving force and the tool that can take my vision to a larger scale of impact.

Therefore, my professional focus today shifts toward a more defined and powerful role: that of Curator-Producer of Hybrid Experiences.

It’s no longer just about creating a space, but about architecting cultural systems. My mission is to address the challenge that is redefining our field today—the emergence of artificial intelligence and its ethical and creative dilemmas—and to respond not only with works within my gallery, but with large-scale projects, experiences, and dialogues.

My current moment is one of synthesis. The moment to unite the curator-researcher with the producer-strategist. I’m no longer just the director of my lab, but a strategic partner for institutions, brands, and groups that, like me, seek not only to comment on reality but also to build the culture of the future.

I believe that a man’s mission is not only to dream, but to embody his dreams without betraying them. I have had three. The first: to fly. To defy the body’s gravity to access, through reason, the sky. Flying was my initiation: to look at the world from above, to lose the horizon in the clouds, to discover the fragility of humanity in the vastness of the landscape.

That vertigo led me to the second dream: to reconcile man with the earth. Observing from the air the imprint of our constructions on nature, I understood that architecture is mediation: a language that connects the outdoors with the desire to inhabit. I became an architect to build a home. Not a refuge, but a way of life. To inhabit as a poetic act.

And then came the third: to create images. Because I understood that today we don’t inhabit spaces, but symbols. The image no longer represents the world: it constitutes it. I then wanted to understand contemporary inhabitability, not from plans, but from narratives. I delved into cultural criticism, philosophy, video, photography, and new media. I investigated how technology reconfigures the visible, how animation and programming expand the aesthetic experience, and how we inhabit not only cities but screens today.

I worked in advertising, scriptwriting, and art direction. I designed other worlds for others. But an inevitable question arose: and which one is mine? What image speaks of me, not as a professional, but as a subject? That question led me to art. I enrolled in a master’s degree in fine arts not to produce, but to strip away. To look back with different eyes, and draw a map of meaning from tremor, not from technique.

Today, my work emerges from the environment where I think, doubt, and contradict myself. I don’t seek to resolve. I seek to sustain questions. And from there, create an image that doesn’t explain the world, but rather invokes it.

THE FIRST

To challenge the earthly nature of man and, through reason, go beyond our natural physical capabilities. The dream of seeing the heavens. To see the world from the air. Contemplating from the air the immensity and grandeur of nature, and the forms and elements created by man to live and coexist with the earth, my second dream emerged.

THE SECOND

Reconciling nature with humanity and its way of life, recognizing that architecture was the element that intertwined both concepts. So I became an architect. I wanted to build my own house, thoroughly understanding the history of human life and its endeavors on earth. This is my second dream. To build my home. To inhabit the world.

THE THIRD 

From this emerged my interest in my third dream: creating images. This led me to research contemporary habitability, which prompted me to delve deeper into cultural criticism and philosophy to materialize my projects. Through this, I conclude the importance of the image in the modern world and observe how cities and buildings are altered through the way we inhabit them. The image is the most important concept in today’s world. To fully understand this approach, I studied new media of representation: video, photography, the internet, animation, and programming. All of these media are revolutionizing the habitability of physical form through the elements of the image. This leads us to a culture of inhabiting the image. Subsequently, advertising, video, screenwriting, and project direction have become the focus of my professional work and the vehicles through which I continually search for meaning in my life.

Download  CV.

This portfolio showcases some of my work as an Art Director (including set and decoration projects).

*Includes special effects developed by a team.

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